Take notice of how I turned the bad habits of inferior cleaning services into a benefit of my service by asking the sub-question of “Are you looking for?”. Once the reader gets pulled in by the headline, now you need to talk about the benefits that your service offers. These benefits will add an emotional element to the flyer because the reader can “imagine” how your benefits can help them personally. You’ll notice the headline asks a question that many office managers are thinking about. A good headline speaks directly to the target market, every last word resonating with the reader. The hidden benefit is that you will also work for a better group of people, as you get to avoid the cheapskate crowd. When you follow this approach you’ll have fewer customers, but EARN MORE MONEY. Of course you don’t want to get hired by a cheapskate, do you? I didn’t think so! You only want to get hired by those who appreciate what you do and are willing to pay to you a premium to clean for them. The cheapskates who give you nothing but grief! This of course not only doesn’t work all that well, it attracts all the WRONG types of potential customers. They go on to add the words cheap, discounted or some other adjective hoping to grab people’s attention. They just bold some type with the words CLEANING SERVICES thinking that they are on the right track. The vast majority of people get the whole idea wrong when creating a flyer. I know that sounds a little over the top, but it’s true. Unfortunately most of the flyers I see out there couldn’t attract any business even if it had a ten-dollar bill attached to it. So in essence your business flyers act as an army of salespeople working hard behind the scenes to get your phone to ring. We ONLY want to speak to those interested in what we have to offer! To just about everyone else, the sales flyer will be the most boring piece of paper they ever saw. The goal of the sales flyer is to zero in on its target market and create just enough of an emotional pull to get the prospect to act. You pass them out by hand, include them in your direct mail pieces and leave them wherever your customers can find them. UPDATED : The commercial cleaning flyer is a tried and true method of getting customers for your cleaning business.